Just in time for White Ribbon Day on 25 November, Melksham Town Council is proud to announce its commitment to ending violence against women and girls by signing the White Ribbon Promise.
By joining this national campaign, the Council is taking a clear stand against gender-based violence and pledging to challenge the attitudes and behaviours that allow it to persist. The White Ribbon Promise is more than symbolic—it’s a powerful call to action for individuals and communities to speak out and help build a culture of respect and equality.
The campaign encourages everyone, especially men and boys, to make a personal commitment to never use, excuse, or remain silent about violence against women. This includes calling out casual sexism, sexist jokes, and everyday actions that contribute to a culture where abuse is more likely to occur.
Councillor Rhys Cleary shared his thoughts on the pledge:
“I’m incredibly proud that Melksham Town Council has come together to support the White Ribbon Promise. This isn’t just a symbolic gesture – it’s a commitment to actively challenge the attitudes and behaviours that allow violence against women and girls to persist. As a father to a little girl and a member of this community, this promise means a great deal to me personally. I want my children to grow up in a society where respect and equality are the norm, and where everyone feels safe in their homes, workplaces, and public spaces. By signing the pledge, we’re sending a clear message that Melksham stands against all forms of gender-based violence and for a culture built on respect.”
Melksham Town Council encourages all residents to learn more about the White Ribbon Promise and consider making their own pledge. You can find more information and sign the promise at: www.whiteribbon.org.uk/promise